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Shall be responsible for formulating & implementing the Marketing & Brand. |
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Management strategies & leading a team of PM towards achieving the GOALS of the organization. |
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Providing overall directions to develop new markets and strengthen the existing ones. |
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Coordination with SBUs. |
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Preparation of Sales forecast for the products handled and achievement of sales targets/ objectives. |
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He shall also be responsible for assessment of market potential. Tracking of market share. |
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Preparation of innovative promotional inputs for implementation of strategies. |
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Training of field force as per requirement and management of Training programs for new Field force. |