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Brand Management and developing marketing strategies to built them. |
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Responsible for new product launching in different territories. |
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Designing strategies- territory/customer segment wise. |
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Planning , designing and selection of inputs for product promotions. |
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Analysis of sales, profitability and revenue. |
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Develop non-performing territories and motivate the performing territories to over perform by announcing schemes and incentives. |
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Fieldwork to develop the territories and to understand the market dynamics and demand, identifying market opportunities for brand building. |
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Handling Doctor Interaction/ CMEs |
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Prepare strategies for existing and new products, after analyzing the market trend. |
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Monitor campaigns for sales promotion. |
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Train, motivate and guide the field force to ensure the continuous growth of the brand. |
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Sending regular motivational circulars to the field staff & business partners. |
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Prepare M.I.S reports and Annual Product Budgets in coordination with Sales and Purchase team
members. |
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Finalize the strategies to make Brands more profitable. |
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Coordinate with Distribution department for allocation of products. |
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Offer target costing to purchase department for products and work /rework on product strategies. |
